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Why translate your website or webshop?

The Internet allows global marketing of products and services. Addressing your potential international customers in their native language maximises your marketing efforts and gives expression to your company's open-mindedness towards other cultures.

But, offering a multilingual website is more than just a form of courtesy towards your customers and visitors. Often it is also a vital strategic choice to give your company a competitive edge over others who do not (yet) address their potential customers in their native language.

As a recent Common Sense Advisory study shows, a multilingual website can boost your company's revenues. The most noticeable result of this study among Fortune 500 companies is that corporations investing in translation were 1.5 times more likely to report an increase in total revenue. The top drivers for translations were customer service, branding and market share (source: Rebecca Ray, ‘Ten essential research findings for 2013’, Multilingual Resource Directory & Index, p.36-37, 2013).

More interesting statistics about the evolution of internet usage by country and by region, among other data, can be found on Internet World Stats.